"I think [nancy Reagan] was a very controlled and controlling person, because she was so scared all the time and because she had such an inner sense of panic."

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Can a controlled experiment explain why people like Kewpie dolls in one year, Beanie Babies in another, and American Girl dolls this year? Yet social scientists are asked to answer analogous questions. We economists and perhaps psychologists shouldn't overreact to the derision. That is, we shouldn't try to overlay a false sense of precision on our admittedly squooshy work.

— Robert J. Shiller